Effective Methods to Use Facebook for Website Traffic
Every website becomes obsolete as soon as there is no steady traffic. Even if you add gimmicks or try other unconventional means, nothing will work unless you have an optimized page.
While investing in SEO is worth the effort, it will not be enough, especially if you have competition. So what is the answer? It is simple. Social media, Facebook in particular. This social media platform can do wonders if you are eager to get that sweet traffic. Here’s how you make it happen.
Increase the Size of Images
You see visual aids, such as images, for a reason. They are more eye-catchy, and if your call-to-action is redirecting users to a website, then make sure that your content has more pictures.
The bigger the image, the better your chances. Once you increase the number, check out Facebook Insights. It should become obvious that this method is effective.
The link should be “cloaked” with a shortener, such as bit.ly. A post looks more polished if the link is short.
Short Means Better
Even though the articles on websites are mostly pretty long, Facebook users have a different policy. You can expect a better engagement rate if your updates are short and straight to the point.
Let’s not forget about those who are on smartphones and tablets. They will not even bother reading if there is too much text. Instead, try to come up with a clickbait-like summary of the article.
There are a couple of rules of thumb for this tip. Try to keep the number of characters below 140, create an interesting text, and keep in mind what device your audience is browsing on.
Ask Questions
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One of the best ways to get a reaction from your followers is to ask questions. Depending on your website, it could be a simple inquiry, or it could be a controversial topic, leading to a heated discussion.
Facebook allows you to create a poll. Multiple-choice questions are always easier to answer, so be sure to give your audience more than a couple of options.
Another great advice is to include the word “you” in the question. A person will feel more inclined to answer if he or she feels involved in the activity.
Facebook Stories
One of the most recent features that you see popping in every social media platform is stories. It is another way to expand the variety of your content.
If you are interested in learning more about it, you can find a great Facebook stories guide on the Oberlo website.
Organize Giveaways
You have probably seen other pages posting contests where they ask people to like, comment, share, tag, etc. Well, it is a pretty old technique, yet it remains to be one of the most popular for increasing engagement rates.
But how would it increase the website traffic? Well, the rules of the contest do not necessarily have to be published in the post. You can ask your readers to check the blog for details, making them visit the page.
Share Other People’s Posts
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This is not something to incentivize users to spend time on different blogs. No, think of it as a way to reciprocate.
If you actively share articles from other websites, it will only be a matter of time before those pages return the favor. After all, social media is all about sharing and interacting.
Ads
It costs money, but nobody can deny the effectiveness of Facebook ads. Big companies have dedicated campaign managers and pour thousands of dollars to make sure that they are reachable to various demographics.
Even if you have not had any experience with them, you should still be more than capable of running a few yourself. There is plenty of information about it on the internet.
Facebook Groups
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There should be at least a couple of groups on Facebook that are related to your niche. And if you are really lucky, they will have hundreds of thousands of members. Request to join it and start becoming an active member.
Sharing links immediately will result in getting banned. Instead, you need to build yourself up as an authority. Once there, the next time someone asks a question, you can redirect them to your blog by posting a link as a comment.
To sum it all up, Facebook continues to be a big source of traffic for a lot of websites. Even though this platform has been around for many years now, it still has the lion’s share of the population actively participating in various activities. And everyone knows that where there are people, there is a way to turn it into traffic.