Anatomy of a Killer Website That Can Flood You with Sales
See, businesses these days are mostly judged by their first impression.
From your social media profiles, your emails, to your business website; you have to blow your customers’ minds from the get-go.
When it comes to creating a website, you have to put in the work to ensure you stand out from your competitors.
You may consider running a perfect SEO campaign or selling the best products or services in your niche; but the reality is, if your site doesn’t “rock,” then most of your traffic won’t convert into sales.
Worried already? Well, don’t be, because we have the remedy for you!
We are going to take you through some of the things that make a killer website.
Follow all points to the letter, and you will have a better chance of grabbing the attention of your visitors and compel them to purchase from you.
Isn’t it what you want?
Let’s break everything down for you.
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Design a simple but memorable logo.
A logo defines your brand — explaining visually what you stand for.
When a person mentions the brands Apple, Nike, or even Google, what comes to your mind first? If you’re like most people, then the answer would be “their logo.”
If you take a keen look at each of these brands’ logos, you’ll realize that they are not complicated.
Instead, they incorporate a simple, yet memorable design, which anyone can recognize. Why don’t you employ the same strategy?
Design a creative, yet simple logo that defines your brand and one that can be easily noticed by anyone.
There are some free online logo makers out there on the web, check out 8 Best Free Online Logo Maker Tools to Create Stunning Logo for your Business
Have a succinct elevator pitch.
Simply put, an elevator pitch is a short and persuasive sales pitch.
We are not talking about an entire paragraph about what you offer or how great your services are.
We are talking about a persuasive and concise sales pitch. When you read it out loud, it shouldn’t be longer than 15 to 30 seconds.
And since you have less time to capture the attention of your visitors, you’ll want to ensure that the pitch effectively communicates your unique selling proposition.
Now, let’s take a look at boomerangpr — a site with a great elevator pitch — that way, you’ll have a benchmark of sorts when coming up with your own pitch.
See? This brand has created a striking elevator pitch, making it short and sweet.
Instead of including a lot of jargon, they’ve gone straight to the point, sparking interest on who they are or what they offer.
Showcase your service or product, and its purpose.
Now that you have a catchy and compelling elevator pitch, you can start detailing to your clients what your services or products are exactly and how they can benefit from it.
Don’t leave your visitors guessing with content that’s all over the place on your website.
Instead, give them something comprehensive about what you offer.
Remember that you are communicating with your buyers directly, so you need to give your prospective customers an ample amount of information about your products.
If you want to talk about the history of your company or how you came about the products you offer, consider having such kind of information in your “About Us” page instead.
Smooth user experience between pages.
With the vast competition out there, chances are you’ve gone through a lot to bring those visitors to your site. Don’t make it any harder for them to find what they want.
Apart from having a consistent appearance, the visitors should be able to navigate your site smoothly, moving from one page to another without any issues.
It also goes without saying that your web pages needs to load fast so that you don’t keep your prospective clients waiting when they are moving from one page to another.
You can use CDN (Content Delivery Network) to ensure that your site consumes less bandwidth and achieves faster load speeds for a smoother and better user experience.
Make the site mobile-friendly.
We are in 2018, folks. This is a time when, compared to computers, mobile devices have proven to be a favorite among many online users.
The most recent statistics released by Statista show that a whopping 52.2% of website traffic globally is generated through mobile devices, and the number is increasing every year as is evident from their graph.
Why waste this excellent chance by only optimizing your site for PCs? You are in the business to grow your brand and get more sales, so go for mobile users as well.
Most themes today – both free and paid – are designed to adjust automatically, repositioning your website elements to match the display size of smartphones and tablets.
There are many online tools that allow you to test if your site is mobile-friendly or not. One of the most common is Google’s very own Mobile-Friendly Test Portal.
Just enter your URL in the field provided and hit ‘Run Test’ to get the results.
The results provided will let you know if the page is easy to use on mobile devices or not. Another good thing about this tool is it can give you a screenshot of your site in a mobile or tablet format.
We tested Amazon and here are the results we garnered.
Include a live chat option
If your site relies too much on customer support (well, most businesses nowadays do), you should consider adding a live chat support option, in addition to your ‘Contact Us’ page.
You see, when you consistently show your visitors that you are always there for them, addressing their issues in real-time, you won’t only retain your existing customers, but also win more hearts.
If your customers are thrilled by your services, they’ll naturally ‘work for your brand,’ letting their friends, family, and colleagues know about you.
Remember that loyalty evokes genuine enthusiasm, favorable reviews, and, of course, more followers.
There you have it!
Combined with the right SEO strategies, these tips will give you a competitive advantage over other businesses, making you a favorite brand among visitors in your niche.
Are there additional tips, suggestions, ideas, or even questions that you’d like to ask?
If you answered with a “yes,” then please add them in the comments section below. Cheers!
Author: Jimmy Rodela