How Google’s SERP Features are Killing Third-Party Online Tools on the Web?
For any website Google Search is the biggest organic traffic provider, Google rolls out new search algorithms to provide more accurate results, ultimately Google’s goal is to make the web faster and accurate. Google also has several SERP features to provide accurate and live results, so what are these Google SERP Features? How they are affecting the third-party online tools on the web? Let’s discuss this in this article.
What is a Google SERP Feature?
Google Search is not just a search engine but it also has its own tools called SERP features to provide live and accurate results for the entered search queries.
For example, if we search for the keyword “USD to INR” in Google search then we get Google’s own tool as the first result which converts the entered USD into INR with live currency rates. If we Google for “Live cricket score” then Google shows the live score right on the search page. If we search for “Election poll results” then we get the live results on the search page.
The examples mentioned above are the Google SERP Features and there are many such Google SERP features available to provide instant and live results.
How Google SERP Features are Killing Third-party Online Tools on the Web?
The answer to this question is quite simple when the user gets the live and accurate result for his query right on the same search page why does he/she bother to open other search results? Right? And this is called “Zero Click Searches”. So, what is “Zero Click Searches”?
“Zero Click Searches” is the scenario when third-party tools will be shown on the search results but they won’t get the clicks since the user gets the desired result right on the Google search page. And this is how third-party online tools are getting affected by Google’s SERP services.
Google Rolls out Internet Speed Testing Tool
Google has recently rolled out the Internet speed testing tool and killed the third-party Internet speed testing tools such as SpeedTest by Ookla and fast.com etc.
Along with the download and upload speed, Google’s internet speed testing tool also shows the latency and device handling capability of the connection.
Final Thoughts
From the user’s point of view, Google’s SERP Services are really helpful to get live and accurate results without navigating to any third-party tool and they are great time savers for the users, But they highly impact the traffic of third-party tools and services.
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