Google Ads Automation: Tips How to Get the Most out of It
According to statistics, Google owns 71% of the search market share. So there is no question that it is worth investing both your time and money into Google Adwords.
The problem is that for a full effective digital marketing strategy, you need to invest your time in many more things, like Facebook, LinkedIn, Instagram, and search engine optimization. A lot depends on what kind of field your business belongs to.
One of the best ways to run a successful PPC campaign is to use automated ads creation by Cleverecommerce. And in this article, we will share some additional tips on how to optimize the automation on Google.
Choosing the Best bidding Strategy For Your Business
Choosing the most suitable bidding strategy for your business might seem overwhelming at first because there are so many to choose from.
The bidding strategies include Maximize Conversions, Maximize Clicks, Target Outranking Share, Cost Per Acquisition, Return On Ad Spend, Enhanced Cost Per Click, Manual Cost Per Click Bidding, Target Search Page Location, Cost Per Thousand Impressions, and Cost Per Viewable Thousand Impressions. So how do you choose the best one for you?
To automate your processes, you should cross out the manual bidding in the first place. And one of the most popular choices for those who want to automate their Google Ads is the Enhanced cost per click. This allows implementing the Smart Bidding Technology. We’ll explain more about it further in the article.
Experiment with Smart Bidding Possibility
If you haven’t tried smart bidding before, you should at least give it a chance. Take one of your advertising campaigns and experiment out of it – to see if it works for your business or not. Smart bidding used to be quite an expensive automation tool because it needs to analyze big loads of data. But since that changed, it’s really worth trying.
Now Google gives you more control over Smart Bidding, and you can use it both for search and display advertising campaigns. All you need to do is decide how much you want to increase your conversion rates and bidding algorithms will help you get the most advantage out of it.
The best thing about this Smart Bidding strategy is that Google Ads still notices your chosen cost per action. Therefore, no matter how much you choose to increase your rates, Google will still adjust the algorithms according to your cost per action so that this bidding strategy doesn’t cost you a fortune.
Try out Responsive Ads
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The idea of automated ad creation might seem a little bit scary at first. It’s hard to imagine how a computer or any artificial intelligence could create a realistic ad that would sound natural and organic. But there’s actually no reason to untrust Responsive Ads. And here’s why.
Google Responsive Ads actually require quite a lot of human input. The whole idea of this type of ad is that you create a list of lines for a keywords group. This means you create all the phrases and sentences. And afterward, the Responsive Ads track user behavior and, depending on different factors, choose which lines to show to a potential customer.
The idea of Responsive Ads is very similar to A/B testing because it determines which keywords and phrases perform better. Depending on these statistics, the Responsive Ads algorithm also changes and starts showing people the best performing phrases.
Run a Universal App Campaign
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This tip is especially for those of you who have an app for their business. And if you don’t, maybe this is the time you create one and help automate even more processes of your business? There are many advantages to running a Google Ads campaign, but there are even more if you can take it to mobile as well.
When creating a campaign like that, Google helps you out in every step of the way – with targeting, bidding, and even coming up with a creative decision for your campaign. Everything is designed in a way to do as many tasks for you as possible; that is why app campaigns do wonders for Google Ads automation.
Receive Information for Important Updates to Your Inbox
This seems like a very simple step to take – and it is, but it might be more useful than you could imagine. Have you noticed how often you feel an urge to check Google Ads just to see how your new experimented ad campaign is doing?
To avoid this problem that is extremely time-consuming, you can automatically forward notifications about all kinds of important updates to your work inbox. So you don’t need to check on Google Ads if nothing significant has happened recently.