Advantages of Running a Google AdWords Campaign
One of the most difficult things for any website is getting quality traffic. Random visitors do very little if your goal is to make sales. Nevertheless, there are some ways to improve things.
Google AdWords has been around for many years and it continues to develop. Making use of Google Ads Tools from the likes of CleverAds.com and other sources can really boost your PPC marketing.
If you have not had any experience with it, learning about it is worthwhile. Here are some of the benefits that you can expect by running a successful campaign.
Faster Than SEO
Search engine optimization is crucial, but it takes time before you can see any noticeable changes. AdWords have the benefit of positively influencing the page much faster than SEO.
This speed comes from the fact that you can focus on more than just a single keyword and you can stop the campaign and resume it whenever you want. Finally, the ads become visible as soon as they reach the top page in search engines.
This does not mean that you should completely abandon SEO. It is just that AdWords brings results instantly. If your project is one for the long term, then making use of both techniques is recommended.
More Brand Awareness
Besides the obvious increase in traffic and conversions, Google AdWords can do wonders if you want to get more people to notice your brand. Google wanted to confirm this themselves and ran a marketing campaign together with “Ipsos”.
It did not take long to see better and improved results. The brand awareness of “Ipsos” increased by more than 6 percent and users on the internet searched this name much more than before.
Reach Customers Using Gmail
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Email marketing can still be a great way to boost your business, especially if your copies are eye-catching. Less than 5 years ago, Google has introduced native Gmail ads. Since most people check their email account at least once every day, it is natural to consider investing more in this.
Gmail ads appear on the promotion and social tabs. They are visible on both desktops and mobiles.
Another thing to note is that regular Gmail ads are cheaper when compared to search ads. Therefore, if you have a low budget, Gmail ads are worth trying out.
Remind Your Visitors
Reconnecting with your traffic is one of the coolest features that AdWords have. Quite a few visitors will check out the pages of your site and will not bother buying anything. There is a way to remind them – by remarketing.
Standard remarketing is definitely the default choice. Your goal is pretty straightforward – showing ads to your site’s visitors on apps and other websites, such as social media platforms with intent to make them return and finally make a purchase.
Keep Track of Everything
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Using advertising techniques like TV commercials, outdoor billboards, brochures, and so on costs a lot of money. But that is not the only downside. It is impossible to keep track of exactly how effective they are. The calculation of ROI is out of your reach.
Meanwhile, AdWords has all the information you might need. It shows:
- How much each lead costs.
- Which keyword has the biggest impact.
- How many visitors come to your website through AdWords.
- How many leads you generate.
- Demographics of those who click on the ad.
Having such information is crucial as it shows what is working and what needs changes and improvements. It becomes so much easier to optimize your campaign to the point where it is effective.
Connect AdWords with Analytics
By itself, Google AdWords is a powerful tool. However, you can increase its effectiveness by connecting it with Google Analytics. There is much more information to be gained after visitors click on the ad, and Analytics reveal that.
Knowing how long someone stayed on the page, demographics about new and returning users, the bounce rate of the landing page as well as how many pages each person visits helps immensely.
Fight Your Competition
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Google AdWords have transparency which shows what kind of ads your competition is running. There will be plenty of people online who are searching for something related to your product, but everything they see will be from the competition.
It takes time to research these things, but if you can discover the weakness of your campaign and the strength of your opponent’s, it will open more opportunities to reach a wider audience.
To sum everything up, it should be clear why Google AdWords is a great tool. Even if you have not had an opportunity to try it up till now, there is no time like the present. The sooner you start your campaign, the more money you will make.